The Ad Tech Boom, Explained

The advertising technology boom is premised on the notion that there is a lot of money to be made figuring out more efficient ways to link marketers, publishers and consumers together.

Or, alternately, it’s premised on the idea that Google is going to spend more of its billions on ad technology startups. Same thing, sorta.

Either way, banker Terry Kawaja, whose Luma Parters makes money navigating the ad tech landscape does a nice job of parodying it here.

This is definitely inside baseball: If you don’t know what AdExchanger* is, or know who Mike Walrath** is, this may not do much for you.