“The Big C” Is Also a “Big D”–as in “Digital”

Showtime’s newest original series, “The Big C”–starring the superb Laura Linney, a tightly wound woman who reacts to a cancer diagnosis by living it up–premiered on the pay cable channel this week with almost 1.58 million viewers.

That makes it a hit for a program on cable television, but what’s interesting to BoomTown is that the first episode’s online version, which has been available for weeks to gin up interest, has grabbed about that many views, too.

In fact, that’s where I watched it–on YouTube, although it is available in several locations online–and where I am guessing many more than ever will too, if more shows get posted.